Tag Archives: The Advantage
4. Know Thyself (And Why You Are Really in Business)
Once upon a time, you had an idea … an idea to sell the best widgets the world has ever known. You had a couple of clients, and things seemed to be going well. At the request of those clients, … Continue reading
Posted in 10 Marketing Challenges
Tagged marketing, Marketing Myopia, Patrick Lencioni, sales, strategy, The Advantage, Theodore Levitt
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