Tag Archives: strategy

Oh, the places you will go (when working on strategy)

It started with my sales plan. I had comfortably identified my ideal clients (women in technology — like me), and I was working on new services that would help them most.  I had my own thoughts on the topic based … Continue reading

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Does your recruiting game have what it takes?

The job market has become a jungle, especially when it comes to attracting Millennials, which now make up the largest segment of the labor pool.

But how do you know if you have what it takes? Continue reading

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12 Questions to Gauge Engagement

Keeping your best employees (and attracting the best new ones) requires a strong employee engagement program.

Does your program have what it takes? Continue reading

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Your marketing problems may not be marketing problems

I started this blog with a simple concept: Marketing is not the same for small businesses as it is for large. To support this discussion, I presented my top 10 list of small business marketing pitfalls: Misunderstanding the difference between … Continue reading

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10. Hold Marketing Accountable to Real Goals (Not Just Numbers)

If you’ve been following along, at this point you should: Understand what you do and why you do it Know who should do your marketing work Know what strategies are right for your business Be committed to executing on those … Continue reading

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8. Market Research is Not as Hard as You Think

The phrase “market research” sometimes makes people a bit nervous. There is a whole industry dedicated to conducting market research, using all kinds of scientifically designed polls and focus groups to gather information about specific industries and markets. When you … Continue reading

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4. Know Thyself (And Why You Are Really in Business)

Once upon a time, you had an idea … an idea to sell the best widgets the world has ever known. You had a couple of clients, and things seemed to be going well. At the request of those clients, … Continue reading

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2. Your Sales and Marketing Hats

In my last blog entry, I talked about why it was important to understand the traits of a good marketing person and a good sales person. I also mentioned that you (as an owner) probably do one of these tasks … Continue reading

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