Tag Archives: SMART

10. Hold Marketing Accountable to Real Goals (Not Just Numbers)

If you’ve been following along, at this point you should: Understand what you do and why you do it Know who should do your marketing work Know what strategies are right for your business Be committed to executing on those … Continue reading

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3. Getting Help: Where to Begin

You are a small business. Sales are enough to keep you afloat, but you don’t have enough sales to justify hiring another overhead resource (and if you did, you would probably choose to hire an admin to get rid of … Continue reading

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