Tag Archives: sales
If everything in sight is taken, look someplace new
I want to talk about this seashell. It is small, but otherwise perfect. I found it on a beach in South Carolina — Myrtle Beach, to be precise. For those of you who don’t know Myrtle Beach, it is a … Continue reading
Posted in Defining Your Business
Tagged Creating Competitive Advantage, entrepreneurs, sales
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4. Know Thyself (And Why You Are Really in Business)
Once upon a time, you had an idea … an idea to sell the best widgets the world has ever known. You had a couple of clients, and things seemed to be going well. At the request of those clients, … Continue reading
Posted in 10 Marketing Challenges
Tagged marketing, Marketing Myopia, Patrick Lencioni, sales, strategy, The Advantage, Theodore Levitt
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3. Getting Help: Where to Begin
You are a small business. Sales are enough to keep you afloat, but you don’t have enough sales to justify hiring another overhead resource (and if you did, you would probably choose to hire an admin to get rid of … Continue reading
2. Your Sales and Marketing Hats
In my last blog entry, I talked about why it was important to understand the traits of a good marketing person and a good sales person. I also mentioned that you (as an owner) probably do one of these tasks … Continue reading
1. Sales and Marketing are not the same thing
Some people might respond to this title with, “Well duh — that’s obvious. Everyone knows that sales interacts with the customers and marketing does web, mailings and events. How could you confuse the two?” It’s true that it is easy … Continue reading
