Tag Archives: research

Oh, the places you will go (when working on strategy)

It started with my sales plan. I had comfortably identified my ideal clients (women in technology — like me), and I was working on new services that would help them most.  I had my own thoughts on the topic based … Continue reading

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9. Beware of Gathering the Wrong Market Research

In my last blog entry, I talked about how easy it is to gather market research from your current customers. I want to emphasize that this is always a good practice, and that gathering that information is important for two … Continue reading

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8. Market Research is Not as Hard as You Think

The phrase “market research” sometimes makes people a bit nervous. There is a whole industry dedicated to conducting market research, using all kinds of scientifically designed polls and focus groups to gather information about specific industries and markets. When you … Continue reading

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