Tag Archives: research
Oh, the places you will go (when working on strategy)
(Go here for a copy of the final report.) It started with my sales plan. I had comfortably identified my ideal clients (women in technology — like me), and I was working on new services that would help them most. … Continue reading
9. Beware of Gathering the Wrong Market Research
In my last blog entry, I talked about how easy it is to gather market research from your current customers. I want to emphasize that this is always a good practice, and that gathering that information is important for two … Continue reading
8. Market Research is Not as Hard as You Think
The phrase “market research” sometimes makes people a bit nervous. There is a whole industry dedicated to conducting market research, using all kinds of scientifically designed polls and focus groups to gather information about specific industries and markets. When you … Continue reading
