Tag Archives: Meatball Sundae

6. Social Media is a Hex Driver

At the end of my last blog article, I mentioned a book by Seth Godin called Meatball Sundae. It tackles a very, very, very common marketing mistake: choosing marketing tools that are not suited to your business. When social media … Continue reading

Posted in 10 Marketing Challenges | Tagged , , | Leave a comment

5. Whoa! What was that?! (Staying Aligned with Your Brand)

In my last blog entry, I talked about the importance of knowing why you do what you do (so you can adapt your product to changing markets). Now, assuming you have a handle on what you are selling and why … Continue reading

Posted in 10 Marketing Challenges | Tagged , , , , | Leave a comment