Tag Archives: marketing

If someone says they know everything about marketing … RUN!

I attended a local meet-up for the Philadelphia chapter of the American Marketing Association.  We had folks from all levels of experience in all kinds of industries, and we had some great conversation about marketing ROI (how can you measure … Continue reading

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Your marketing problems may not be marketing problems

I started this blog with a simple concept: Marketing is not the same for small businesses as it is for large. To support this discussion, I presented my top 10 list of small business marketing pitfalls: Misunderstanding the difference between … Continue reading

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8. Market Research is Not as Hard as You Think

The phrase “market research” sometimes makes people a bit nervous. There is a whole industry dedicated to conducting market research, using all kinds of scientifically designed polls and focus groups to gather information about specific industries and markets. When you … Continue reading

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4. Know Thyself (And Why You Are Really in Business)

Once upon a time, you had an idea … an idea to sell the best widgets the world has ever known. You had a couple of clients, and things seemed to be going well. At the request of those clients, … Continue reading

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3. Getting Help: Where to Begin

You are a small business. Sales are enough to keep you afloat, but you don’t have enough sales to justify hiring another overhead resource (and if you did, you would probably choose to hire an admin to get rid of … Continue reading

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2. Your Sales and Marketing Hats

In my last blog entry, I talked about why it was important to understand the traits of a good marketing person and a good sales person. I also mentioned that you (as an owner) probably do one of these tasks … Continue reading

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1. Sales and Marketing are not the same thing

Some people might respond to this title with, “Well duh — that’s obvious. Everyone knows that sales interacts with the customers and marketing does web, mailings and events. How could you confuse the two?” It’s true that it is easy … Continue reading

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Small business marketing is different

If you are a small business owner, at some point in time, you have had to acknowledge something obvious: Marketing is not the same for small businesses as it is for large. I’m sure you thought about all the extra … Continue reading

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