Tag Archives: Creating Competitive Advantage

If everything in sight is taken, look someplace new

I want to talk about this seashell. It is small, but otherwise perfect.  I found it on a beach in South Carolina — Myrtle Beach, to be precise. For those of you who don’t know Myrtle Beach, it is a … Continue reading

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5. Whoa! What was that?! (Staying Aligned with Your Brand)

In my last blog entry, I talked about the importance of knowing why you do what you do (so you can adapt your product to changing markets). Now, assuming you have a handle on what you are selling and why … Continue reading

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