Category Archives: Technology

Oh, the places you will go (when working on strategy)

(Go here for a copy of the final report.) It started with my sales plan. I had comfortably identified my ideal clients (women in technology — like me), and I was working on new services that would help them most.  … Continue reading

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If someone says they know everything about marketing … RUN!

I attended a local meet-up for the Philadelphia chapter of the American Marketing Association.  We had folks from all levels of experience in all kinds of industries, and we had some great conversation about marketing ROI (how can you measure … Continue reading

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