Category Archives: Defining Your Business
Oh, the places you will go (when working on strategy)
(Go here for a copy of the final report.) It started with my sales plan. I had comfortably identified my ideal clients (women in technology — like me), and I was working on new services that would help them most. … Continue reading
How awesome is your company?
One of my favorite jobs (and the one I get asked about most in interviews) was my role as the leader of the Awesomeness Team. The purpose of this team was to develop a sense of connection between employees, which made working … Continue reading
Your marketing problems may not be marketing problems
I started this blog with a simple concept: Marketing is not the same for small businesses as it is for large. To support this discussion, I presented my top 10 list of small business marketing pitfalls: Misunderstanding the difference between … Continue reading
If everything in sight is taken, look someplace new
I want to talk about this seashell. It is small, but otherwise perfect. I found it on a beach in South Carolina — Myrtle Beach, to be precise. For those of you who don’t know Myrtle Beach, it is a … Continue reading
Small business marketing is different
If you are a small business owner, at some point in time, you have had to acknowledge something obvious: Marketing is not the same for small businesses as it is for large. I’m sure you thought about all the extra … Continue reading
