Category Archives: Defining Your Business

How awesome is your company?

One of my favorite jobs (and the one I get asked about most in interviews) was my role as the leader of the Awesomeness Team. The purpose of this team was to develop a sense of connection between employees, which made working … Continue reading

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Your marketing problems may not be marketing problems

I started this blog with a simple concept: Marketing is not the same for small businesses as it is for large. To support this discussion, I presented my top 10 list of small business marketing pitfalls: Misunderstanding the difference between … Continue reading

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If everything in sight is taken, look someplace new

I want to talk about this seashell. It is small, but otherwise perfect.  I found it on a beach in South Carolina — Myrtle Beach, to be precise. For those of you who don’t know Myrtle Beach, it is a … Continue reading

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Small business marketing is different

If you are a small business owner, at some point in time, you have had to acknowledge something obvious: Marketing is not the same for small businesses as it is for large. I’m sure you thought about all the extra … Continue reading

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