Category Archives: 10 Marketing Challenges

Your marketing problems may not be marketing problems

I started this blog with a simple concept: Marketing is not the same for small businesses as it is for large. To support this discussion, I presented my top 10 list of small business marketing pitfalls: Misunderstanding the difference between … Continue reading

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10. Hold Marketing Accountable to Real Goals (Not Just Numbers)

If you’ve been following along, at this point you should: Understand what you do and why you do it Know who should do your marketing work Know what strategies are right for your business Be committed to executing on those … Continue reading

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9. Beware of Gathering the Wrong Market Research

In my last blog entry, I talked about how easy it is to gather market research from your current customers. I want to emphasize that this is always a good practice, and that gathering that information is important for two … Continue reading

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8. Market Research is Not as Hard as You Think

The phrase “market research” sometimes makes people a bit nervous. There is a whole industry dedicated to conducting market research, using all kinds of scientifically designed polls and focus groups to gather information about specific industries and markets. When you … Continue reading

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7. Social Media Requires Commitment

(Or how to not look like a poser.) If you went through the questions at the end of my last blog article, and you are sure that social media is for you, great! If you went through the questions, weren’t … Continue reading

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6. Social Media is a Hex Driver

At the end of my last blog article, I mentioned a book by Seth Godin called Meatball Sundae. It tackles a very, very, very common marketing mistake: choosing marketing tools that are not suited to your business. When social media … Continue reading

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5. Whoa! What was that?! (Staying Aligned with Your Brand)

In my last blog entry, I talked about the importance of knowing why you do what you do (so you can adapt your product to changing markets). Now, assuming you have a handle on what you are selling and why … Continue reading

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4. Know Thyself (And Why You Are Really in Business)

Once upon a time, you had an idea … an idea to sell the best widgets the world has ever known. You had a couple of clients, and things seemed to be going well. At the request of those clients, … Continue reading

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3. Getting Help: Where to Begin

You are a small business. Sales are enough to keep you afloat, but you don’t have enough sales to justify hiring another overhead resource (and if you did, you would probably choose to hire an admin to get rid of … Continue reading

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2. Your Sales and Marketing Hats

In my last blog entry, I talked about why it was important to understand the traits of a good marketing person and a good sales person. I also mentioned that you (as an owner) probably do one of these tasks … Continue reading

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